Cartoon Network to Post Best Year in Network's History In Rating and Delivery

December 12, 2000

Original Programming Generates Double-Digit Gains in Prime Time Demographics and Delivery, Attracts More "Tweens" Than Ever Before

Cartoon Network will close 2000 with the strongest annual performance in rating and delivery in its eight-year history.

Driven by its successful expansion of original programming, Cartoon Network will finish the year with a 1.8 prime time household rating (13 percent increase vs. 1999), which will make it the third-highest-rated, ad-supported cable network. In total day, Cartoon Network's 1.1 household rating (8 percent increase) will rank in second place for the year (tied with TBS Superstation and Lifetime). Cartoon Network also will report the largest prime time (1,122,000) and total day (706,000) household delivery in its history, gains of 13 and 19 percent respectively.

Among kids 6-11, Cartoon Network will set annual rating and delivery records in both total day (1.9/286,000) and prime time (3.5/532,000). These levels represent 19 percent (total day) and 21 percent (prime) increases in ratings, and 24 percent (total day) and 29 percent (prime) increases in delivery. Kids 2-11 also experienced new record gains, charting ratings increases of 10 percent (2.2, total day) and 15 percent (3.9, prime), and delivery increases of 19 percent (542,000, total day) and 25 percent (986,000, prime).

The network's largest audience increases this year, however, came from tweens (kids 9-14), which averaged a 2.2 rating in prime and a 1.2 in total day. Compared to 1999, these figures represent a 38 percent increase in prime (1.6) and a 20 percent increase in total day (1.0).

Scoring record ratings across the year, Cartoon Network was the top network in prime time among ad-supported cable for August (tied with TBS Superstation) as well as third quarter 2000 (also tied with TBS Superstation) with a 2.0 rating. Both standings marked the first time ever that Cartoon Network finished first in prime for the respective measurement periods. Cartoon Network also ranked first in prime for the month of October 2000 (1.9, tied with TBS Superstation). In total day, Cartoon Network was the second-highest-rated, ad-supported cable network for 20 weeks in 2000, another network record. This includes a 13-week run as the number two network during the summer.

Cartoon Network's record-setting year was driven by the performance of its original Cartoon Cartoons series. In prime time, Cartoon Network originals grew by 19 percent in household ratings, from an average 1.6 in 1999 to 1.9 in 2000. Household delivery made an even larger jump, from 937,000 in 1999 to 1,192,000 in 2000, an increase of 27 percent. Teens showed dramatic increases with originals this year, gaining 57 percent in ratings (1.1) and 66 percent in delivery (153,000) compared to 1999. Kids 6-11 ratings grew a full point, from a 3.0 in 1999 to a 4.0 in 2000, providing a 33 percent increase. Delivery for kids 6-11 also showed impressive gains, growing 41 percent in 2000, from 430,000 to 608,000.

Dexter's Laboratory and Courage the Cowardly Dog, both Cartoon Cartoon originals, will finish the year as the network's first and second-highest-rated programs, respectively, with households. Dexter's Laboratory averaged a 2.3 household rating, while Courage the Cowardly Dog posted a 2.1 household rating. Perennial favorite Tom and Jerry earned the third-place position with an average 2.0 household rating. The Powerpuff Girls and I Am Weasel were not far behind, with a 1.9 and a 1.8 average household rating, respectively.

Among special event programming, The Powerpuff Girls Powerstuff Marathon (Aug. 12, 12-7 p.m.) was the highest-rated originals stunt for the year, earning a 2.1 household rating and delivering an average of 1,367,000 viewers. Household rating jumped 24 percent vs. the same time period last year and delivery grew by 37 percent. Teen rating for the marathon increased 86 percent over last year to a 1.3, and teen delivery grew by 129 percent. Kids 6-11 also drew a 3.7 rating and delivery of 561,000 viewers, up 23 percent and 29 percent, respectively, over last year. A total of 7,540,000 different persons tuned in over the course of the seven-hour marathon.

Cartoon Network's "Toonami," the weekday-afternoon action-adventure block featuring Japanese and computer-generated animation (4-7 p.m.), maintained household ratings from 1999 (1.4), but grew ratings with tweens. Tween ratings increased 14 percent, from a 2.8 in '99 to a 3.2 in '00, and delivery grew by nearly 100,000 viewers 9-14 (up 31 percent).

Cartoon Network, currently seen in 68.3 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as Courage the Cowardly Dog, Mike, Lu & Og, The Powerpuff Girls, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken, Dexter's Laboratory and Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com.

SOURCE: Turner Entertainment Research from Nielsen Media Research data.
Annual numbers are for 12/27/99 - 12/10/00. Nielsen Calendar Year concludes 12/31/00.

NOTES All ratings based on coverage homes for the network.

Contact Info:

Joseph Swaney
joe.swaney@turner.com (404) 885-0657 5025