Cartoon Network concludes summer 2001 with a string of "personal best" ratings and delivery figures for many of its top-rated original series. Dexter's Laboratory, The Powerpuff Girls, Courage the Cowardly Dog and Johnny Bravo each achieved their strongest episodic ratings and delivery ever during the summer period (May 28 - Aug. 26).
- On July 31, Dexter's Laboratory (9 p.m.) scored the highest household rating (2.9) and delivery (2,166,000 homes) of any Cartoon Network telecast to date in 2001.
- On Aug. 21, The Powerpuff Girls (9:30 p.m.) earned its highest household rating (2.6) and delivery (1,973,000 homes) ever.
- Courage the Cowardly Dog dug up its best-ever ratings and delivery on June 22 at 10 p.m. with tweens 9-14 (4.8, 820,000), kids 6-11 (7.0, 1,168,000) and kids 2-11 (7.0, 1,890,000).
- Johnny Bravo boasted its highest household rating (2.6) and delivery ever (1,953,000), plus his best demographic ratings and delivery tweens 9-14 (5.1, 882,000) and kids 6-11 (7.4, 1,266,000) for the July 31 telecast at 9:30 p.m.
For the entire summer ratings period, Cartoon Network earned a 1.3 total day household rating, tying for second place (with Lifetime) among ad-supported cable networks. This performance equaled last year's second-place finish, also with a 1.3 average household rating. Cartoon Network also tied Nickelodeon for first place in total day ratings (1.3) among ad-supported cable networks for the week of June 11, the first time since 1995. In prime time, Cartoon Network completed summer 2001 tied for second place (with USA) with a 1.8 household rating, down 10 percent from last year's second-place finish with a 2.0 average rating.
The network's overall summer performance is further punctuated by several new ratings and delivery records. Cartoon Network posted its highest monthly total day ratings ever with tweens 9-14 (1.8), kids 6-11 (2.8) and kids 2-11 (2.8) in July. Delivery for these key demographics peaked in July with tweens 9-14 (306,000), and in August with kids 6-11 (476,000) and kids 2-11 (776,000). Households also tied the best-ever monthly total day rating of 1.3 in July and set an all-time monthly delivery record of 945,000 homes. Additionally in July, Cartoon Network posted the largest net increase (+61 percent) of any ad-supported cable network in total day delivery of adults 18-34 (217,000 viewers). In fact, the network ranked third in total day delivery of adults 18-34 among all ad-supported cable networks.
Additional summer ratings highlights include the Aug. 17 premiere of Samurai Jack (1.3 household rating, 980,000 homes) which earned triple-digit rating and delivery increases across all key demographics except with kids 2-11, which grew by double-digits. With a total of 29,320,000 different viewers, the annual June Bugs marathon (June 1, 11 p.m. - June 3, 12 a.m.) scored a 1.6 household rating and delivered an average 1,146,000 homes, up 14 percent and 25 percent, respectively, vs. last year. Likewise, the Ed-dependence Day Marathon (July 4, 8 a.m. - 5 p.m.) charted a 1.7 household rating and delivered 1,239,000 homes, up 21 percent and 43 percent, respectively, vs. the same time period last year.
Cartoon Network, currently seen in 77.2 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Dexter's Laboratory, Time Squad, Courage the Cowardly Dog, Mike, Lu & Og, Ed, Edd n Eddy, Johnny Bravo, Cow and Chicken and Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com.
Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
Rating period: May 28 - Aug. 26, 2001
Source: Turner Entertainment Research from Nielsen Media Research data.
Joseph Swaney (Atlanta)
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