A Year of Record Ratings & Delivery: Cartoon Network Scores Highest-Ever Performance in Its History for All Key Demos

December 11, 2001

Cartoon Network will wrap up 2001 with multiple new records for ratings and delivery of target audiences, along with best-ever performances of original series premieres and annual programming specials.

  • Cartoon Network set new annual rating and delivery records — for both total day and prime time — with kids 2-11, kids 6-11 and adults 18-34, and equaled the 2000 ratings performance with tweens 9-14.

  • The network posted the largest year-to-year net total day delivery increase of any ad-supported cable network with adults 18-34 (+51,000), tweens 9-14 (54,000), kids 6-11 (+87,000), kids 2-11 (+124,000) and boys 9-14 (+43,000).
  • In prime time, Cartoon Network showed the largest prime time year-to-year net delivery gain of any ad-supported cable network with kids 6-11 (+110,000) and kids 2-11 (+165,000) and tied for the largest gain with boys 9-14 (+38,000).
  • Cartoon Network is #1 for the year in prime time among ad-supported cable networks for kids 2-11 (4.1), kids 6-11 (3.8) and boys 9-14 (2.8) ratings.
  • The network is #1 for the year in prime time delivery of kids 2-11 (1,154,000) and #2 with tweens 9-14 (382,000) and kids 6-11 (645,000).
  • Cartoon Network also tied for #1 (with Nickelodeon) in total day ratings for boys 9-14 (1.9) for the year.
  • Cartoon Network, with a 1.1 total day household rating, stands in third place among ad-supported cable networks for 2001.
  • In prime time, with a 1.7 household rating, Cartoon Network tied for second place (with TBS Superstation and USA) for the year among ad-supported cable networks.
  • With the help of its new three-hour Adult Swim franchise introduced this year, Cartoon Network will jump to #8 from last year's #10 ranking in total day delivery of adults 18-34 (177,000).
  • Cartoon Network's performance with adults 18-34 out-delivers such well-known networks as Comedy Central, FX, VH1, Sci-Fi Channel, the Discovery Channel, E! and TV Land.
  • Since its Sept. 2 launch, Adult Swim (Sundays & Thursdays, 10 p.m.-1 a.m.) has contributed to the network's adult 18-34 rating, posting 67 percent growth in ratings and 84 percent growth in delivery compared to 2000.
  • Justice League (Sat., Nov. 17, 7-8:15 p.m.), a new Cartoon Network original series this year, scored as the most-watched original premiere in Cartoon Network history with 1,770,000 homes and 4,114,000 different viewers tuning in. The premiere also posted the highest adults 18-34 rating (1.6) and delivery (755,000) for an original telecast.
  • Samurai Jack debuted in 2001 (Aug. 10, 7 p.m.) to a 1.7 household rating and delivered 1,252,000 households. It also earned its highest demographic rating from kids 6-11 who posted a 3.9 rating and delivery of 669,000 viewers. Ratings for adults 18-34 (0.8) increased a substantial 167 percent compared to the time period last year, and delivery jumped 144 percent to 347,000 viewers.
  • June Bugs (June 1-3, Fri. 11 p.m.-Mon. 12 a.m.), the network's annual three-day tribute to the lord of Looney Tunes, Bugs Bunny, racked up powerful ratings to become the most-watched stunt ever on Cartoon Network. With a 1.6 average household rating (+14%) and delivery of an average 1,146,000 homes (+25%), the stunt also charted its best-ever kids 6-11 rating (2.8, +47%), tweens 9-14 rating (1.7, +21%) and adults 18-34 rating (0.7, +40%).

Cartoon Network, currently seen in more than 78.7 million U.S. homes and 145 countries around the world, is Turner Broadcasting System, Inc.'s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world's largest cartoon library, Cartoon Network also showcases unique original ventures such as The Powerpuff Girls, Justice League, Dexter's Laboratory, Samurai Jack, Courage the Cowardly Dog, Ed, Edd n Eddy and other Cartoon Cartoons. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable's highest-rated networks. Cartoon Network's Web site is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., an AOL Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIODS:2001 Year-to-Date (1/01/01 - 12/09/01, 49 of 52 weeks)
SOURCE: Turner Entertainment Research from Nielsen Media Research data.
NOTES All ratings based on coverage homes for the network.

Contact Info:

Laurie Goldberg
laurie.goldberg@turner.com 404/885-4205

Joe Swaney
joe.swaney@turner.com 404/885-0657