AOL High Speed Members See It First for Seven Days
First Show on Industry-Leading Online Music Service to Feature Alanis Morissette, Tommy Lee, Busta Rhymes, Josh Groban, Vanessa Carlton
NEW YORK and DULLES, VA - June 13, 2002 - America Online, Inc., the world's leading interactive services company (NYSE: AOL), today announced the expansion of AOL Music's popular Sessions@AOL with the launch of a regular half-hour online show featuring exclusive, in-depth interviews and intimate on-location or in-studio performances with today's hottest stars and up-and-coming talent. The first show will debut this Friday at 5:00 p.m. EST on AOL High Speed Broadband at AOL Keyword: Sessions@AOL and a new show will premiere every other Friday. Sessions@AOL, hosted by AOL Music's Chris Douridas, will be available exclusively for seven days to members accessing the service via high-speed Internet connections, including the AOL High Speed Broadband service available in more than 35 markets with Time Warner Cable and nationwide via DSL. The show will then be available on AOL Music's narrowband properties the following week.
The popularity of Sessions@AOL as a venue for new artists and a gathering place for fans drove the creation of this longer form program, which will be a collection of four or five individual recording sessions, interspersed with interviews. The debut show will feature an exclusive interview and performance by Josh Groban, performances by Busta Rhymes, Alanis Morissette and Vanessa Carlton, and an interview with Tommy Lee from his Malibu, CA home.
Kevin Conroy, SVP and General Manager of AOL Music, said, "Sessions@AOL is another example of AOL Music's emergence as a force in introducing new music and creating community between artists and their fans. With its unique format featuring interviews and performances with today's very top artists and hottest new talent, Sessions@AOL has become a popular feature that further enriches the music experience millions of consumers have come to find on AOL Music. The new Sessions@AOL show takes online music to a whole new level - showcasing premier original programming through a high-speed connection."
Shawn Hardin, SVP of Product and Programming for AOL Broadband said, "Sessions@AOL is a prime example of how we're offering our members enhanced audio and video content that truly takes advantage of their high-speed Internet connections. As the broadband audience continues to grow, AOL continues to expand its selection of multimedia programming to offer exclusive, unique content they won't find anyplace else."
Success of Sessions@AOL Underscores AOL Music's Leadership The success of Sessions@AOL to date underscores the leadership of AOL Music both in expanding music marketing opportunities and in leveraging the power of the Internet to introduce artists, break new music and boost music sales. Sessions@AOL, which features exclusive live performances and interviews with stars, including Paul McCartney, U2, P. Diddy, Red Hot Chili Pepers and Michelle Branch, among many others, is currently streamed from across AOL Music more than a million times each week. It is one of a number of exciting programs and features that have propelled AOL Music to its position as the number one online music destination.
Seventeen million people per month - nearly three times the size of the leading competitor's audience - visit AOL Music's network of properties, where they access popular programming including:
Ç "First Listen": where listeners get the chance to hear new songs from today's top artists before they're available anywhere else, has featured artists such as Alanis Morissette, Brandy, David Bowie, Nelly, Moby, Jay-Z/R. Kelly, Michael Bolton and others. Fans recently streamed the world-premiere First Listen of Britney's new single more than 1.35 million times in 24 hours (AOL Keyword: First Listen).
Ç Music Videos: AOL Music debuts more than a dozen new videos each week, many before they go to the TV networks, including Garth Brooks, Red Hot Chili Peppers and Ashanti, and has launched a new series of music video channels - featuring artists like Brandy and Sheryl Crow - exclusively for AOL High Speed Broadband. Britney Spears' video "I'm Not a Girl, Not Yet a Woman" debuted on AOL Music with an industry record-breaking 2.3 million streams in one day (AOL Keyword: Music Videos).
Ç "Artist of the Month": AOL Music's innovative multimedia showcase for top artists such as Alanis Morissette, Mary J. Blige, Jewel, *NSYNC, P. Diddy, Goo Goo Dolls, Red Hot Chili Peppers and Creed, brings members and web music fans exclusive content ranging from video sneak previews and global listening parties to exclusive tracks, advance ticket sales, news, photos and more. AOL Music's online promotion of Alanis Morissette generated 1.8 million streams over a six-week period before her album debuted at #1 on Billboard. Jewel credited the debut of her album "My Way" at #4 on Billboard in part to the AOL Music promotion, with the album reaching #1 on CD Now's sales chart based on pre-orders alone (AOL Keyword: Artist of the Month).
Ç Artist Discovery Network: Members can discover the best new music from major and independent record labels through premiere original programming, in-depth artist information, local music links by zip code and genre-based "Listening Lounges," as well as through AOL Music's editorial partners such as Digital Club Network (AOL Keyword: Artist Discovery Network).
Ç Listening Parties: Each week, members and Web music fans can hear entire CDs from today's most popular artists including Britney Spears, Madonna and Jay-Z often before they are available in stores (AOL Keyword: Listening Party).
AOL Music Shows Value in Launching New Stars
Increasingly, the more than 90 music labels which AOL Music now has relationships with, are leveraging its broad range of programming and unmatched audience to create a fast start for promising new stars:
- Newcomer, Avril Lavigne, whose debut album, "Let Go," comes in at an impressive #8 on the Soundscan charts this week, was featured in a series of unique promotions on AOL Music that resulted in more than 1 million streams and downloads of her music leading up to the album's release.
- Promotions of talented singer-songwriter Tweet's music across AOL Music properties - before it was available anywhere else - resulted in more than 1.5 million streams and downloads of her music - leading up to her outstanding album debut in April.
- AOL Music's debut of the video of "A Thousand Miles" by Interscope Records newcomer Vanessa Carlton on Artist Discovery Network, as well as her "Making of an Artist" feature and Sessions@AOL appearance resulted in total pre-release streams and downloads of more than one million.
- Rising Maverick Records' star, Michelle Branch, originally debuted her music on AOL Music last summer which helped propel her hit song, "Everywhere" and album debut while sustained promotions over the year have surpassed nearly 3 million streams and downloads.
"Ann Burkart , AOL Music" 415-934-2768
"Billy Kenny, AOL Music" 703-265-1746
"Cindy Harvey, AOL High Speed Broadband" 703-265-1746