Kids' WB! Dominates 2003-2004 Season as #1 Network on Saturday Mornings Among All Competition in Tweens 9-14 and Male Tweens 9-14 and #1 Broadcaster in Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11

May 28, 2004

Burbank, CA - Kids' WB! dominated the 2003-2004 season as the #1 network among all competition in tweens 9-14 (3.5/19) and male tweens 9-14 (5.3/26) and as the #1 broadcaster in kids 2-11 (2.6/12), kids 6-11 (3.2/15), boys 2-11 (3.7/16) and boys 6-11 (4.9/21).

For the season, Kids' WB! took six of the top 10 broadcast and cable program spots in Boys 6-11 with Yu-Gi-Oh!: Enter The Shadow Realm (8:30 a.m. ET) ranking #1 (6.6/27), Ozzy & Drix ranking #2 (6.1/22) and Jackie Chan Adventures (5.8/24) tying with Pokémon: Advanced (5.8/22) in the #4 spot. The network also led the season with the top 10 (actually top 17!) broadcast and cable program spots in Male Tweens 9-14, the top five with seven of the top 10 broadcast and cable programs in Tweens 9-14 and five of the top 10 overall spots in Boys 2-11. Among the broadcast competition, Kids' WB! dominated with the top 10 programs in Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11.

Yu-Gi-Oh!: Enter The Shadow Realm (8:30 a.m. ET) ranked as the #1 program for the season in Boys 6-11 (6.6/27), Tweens 9-14 (4.6/30) and Male Tweens 9-14 (7.0/36), and as the #1 broadcast series in Boys 2-11 (4.8/21). The animé-hit also ranked as the #2 broadcast program among Kids 2-11 (3.3/16) and Kids 6-11 (4.1/20), only behind Ozzy & Drix.

Ozzy & Drix, at 9:30 a.m. ET, ranked as the #1 broadcast series in Kids 2-11 (3.5/14) and Kids 6-11 (4.2/17) and ranked #2 in Boys 2-11 (4.6/17). The buddy-cop comedy took the #2 overall spot in Boys 6-11 (6.1/22), tying with Nickelodeon's "Fairly Odd Parents" (6.1/24), Tweens 9-14 (4.4/22) and Male Tweens 9-14 (6.4/27).

Additional 2003-2004 Saturday morning season highlights include:

  • At 9:00 a.m. ET, Jackie Chan Adventures finished #3 against all competition among Male Tweens 9-14 (6.3/30), tying Yu-Gi-Oh!: Enter The Shadow Realm, at 11:00 a.m. ET (6.3/28), ranked #4 in Boys 6-11 (5.8/24), tying Pokémon Advanced (5.8/22) and Nickelodeon's "SpongeBob SquarePants" (5.8/23), and #5 in Tweens 9-14 (4.1/23), tying Pokémon Advanced (4.1/19) and Nickelodeon's "Fairly Odd Parents" (4.1/20). The action-comedy-adventure ranked as the #3 broadcast series in Kids 6-11 (3.8/17), tying Pokémon Advanced (3.8/16), and ranked #4 in Boys 2-11 (4.3/18), tying Yu-Gi-Oh!: Enter The Shadow Realm at 11:00 a.m. ET (4.3/17), and in Kids 2-11 (3.0/14), tying Yu-Gi-Oh!: Enter The Shadow Realm at 11:00 a.m. ET (3.0/13) and Pokémon Advanced (3.0/12).
  • Pokémon: Advanced (10:00 a.m. ET) ranked as the #4 broadcast and cable program among Boys 6-11 (5.8/22), tying Jackie Chan Adventures and Nickelodeon's "SpongeBob SquarePants," and ranked #5 in Tweens 9-14 (4.1/19), tying Jackie Chan Adventures and Nickelodeon's "Fairly Odd Parents," and in Male Tweens 9-14 (6.2/27), tying X-Men: Evolution. Among the broadcast competition, Pokémon: Advanced ranked #3 in Kids 6-11 (3.8/16), tying Jackie Chan Adventures, and in Boys 2-11 (4.4/17), and ranked #4 in Kids 2-11 (3.0/14), tying Jackie Chan Adventures and Yu-Gi-Oh!: Enter The Shadow Realm (11:00 a.m. ET).
  • In addition to the highlights previously mentioned, Yu-Gi-Oh!: Enter The Shadow Realm at 11:00 a.m. ET finished as the #3 overall series in Tweens 9-14 (4.2/19), tying X-Men: Evolution (4.2/20), and Male Tweens 9-14 (6.3/28), tying with Jackie Chan Adventures, and ranked among the top five broadcast program spots in Kids 2-11, Kids 6-11, Boys 2-11 and Boys 6-11.

2004 MAY SWEEP

Kids' WB! finished the highly-competitive May Sweep ratings period, SECURING ITS 15th CONSECUTIVE SWEEP VICTORY AMONG THE BROADCAST COMPETITION IN KIDS 2-11 (1.9/10). The network also ranked as the #1 Saturday morning broadcaster for May Sweep in Kids 6-11 (2.5/13), Boys 2-11 (3.0/14), Boys 6-11 (4.0/18) and Tweens 9-14 (2.9/16), and as the #1 network among all competition in Male Tweens 9-14 (4.5/24). Among Kids 2-11, Kids' WB! topped ABC Kids (1.4/7), CBS (0.9/5), Fox Box (0.8/4) and Discovery Kids (0.6/3), taking the top six with seven of the top 10 broadcast program spots.

For May Sweep, Yu-Gi-Oh!: Enter The Shadow Realm (11:30 a.m. ET) and Pokémon: Advanced (10:00 a.m. ET) tied for the #1 broadcast program spot in Kids 6-11 (3.2/16, 3.2/15, respectively) and Boys 6-11 (5.2/24, 5.2/21, respectively). Yu-Gi-Oh!: Enter The Shadow Realm also ranked as the #1 broadcast series in Tweens 9-14 (3.8/19) and took the #1 overall broadcast and cable spot among Male Tweens 9-14 (6.2/32). Pokémon: Advanced took the #3 overall spot in Male Tweens 9-14 (5.3/25), ranked #5 among Tweens 9-14 (3.5/17), tying with Nickelodeon's "Jimmy Neutron" (3.5/18), and finished as the #1 broadcast series among Kids 2-11 (2.5/11) and Boys 2-11 (3.9/16). In addition, Yu-Gi-Oh!: Enter The Shadow Realm took the #2 broadcast spot in Kids 2-11 (2.3/11), tying Xiaolin Showdown (2.3/10), and in Boys 2-11 (3.6/17), only behind Pokémon: Advanced in these two demos.

Additional May Sweep Saturday morning highlights include:

  • Yu-Gi-Oh!: Enter The Shadow Realm, at 11:00 a.m. ET, posted as the #2 overall program among Male Tweens 9-14 (5.5/26), and among the broadcast competition ranked as the #3 program in Kids 6-11 (2.9/14), tying Xiaolin Showdown (2.9/13), Boys 6-11 (4.6/20) and Tweens 9-14 (3.4/17), #4 in Kids 2-11 (2.2/10), tying MegaMan NT Warrior, and #5 in Boys 2-11 (3.3/15).
  • Xiaolin Showdown (9:30 a.m. ET) took the #2 broadcast spot in Kids 2-11 (2.3/10), tying Yu-Gi-Oh!: Enter The Shadow Realm , #3 in Kids 6-11 (2.9/13), tying Yu-Gi-Oh!: Enter The Shadow Realm, and Boys 2-11 (3.5/15), #5 in Boys 6-11 (4.5/19), #4 in Tweens 9-14 (3.2/18) and ranked as the #4 overall program in Male Tweens 9-14 (5.0/25).
  • With its second season launched this month, MegaMan NT Warrior (10:30 a.m. ET) ranked as the #4 broadcast series in Kids 2-11 (2.2/10), tying Yu-Gi-Oh!: Enter The Shadow Realm, Boys 2-11 (3.4/14) and Boys 6-11 (4.6/19), #5 in Kids 6-11 (2.8/13) and Tweens 9-14 (3.1/15), and ranked as the #5 broadcast and cable program in Male Tweens 9-14 (4.9/23).
  • Also for May Sweep, Teen Titans (9:00 a.m. ET), Static Shock (8:30 a.m. ET), ¡Mucha Lucha! (11:30 a.m. ET), Jackie Chan Adventures (8:00 a.m. ET) and new to Kids? WB!?s lineup, Codename: Kids Next Door (8:00 a.m. ET), performed well to rank among the top 10 broadcast spots in Kids 2-11, Kids 6-11, Boys 2-11, Boys 6-11, Tweens 9-14 and Male Tweens 9-14.

    Contact Info:

    "Janice Aguilar-Herrero, Kids' WB! Publicity" 818-977-6056

    "Leigh Woodward, Kids' WB! Publicity" 818-977-6069