Tribune Co., Knight Ridder, McClatchy and N.Y. Daily News to Carry It
Bill Shapiro Named Managing Editor, Andrew Blau to be President, Peter Bauer Appointed Publisher
New York - Time Inc. announced today the launch of LIFE as a weekend magazine that will be distributed nationally in leading daily newspapers.
LIFE, The Weekend Magazine, will be distributed on Fridays in the Tribune Company's newspapers, including the Chicago Tribune, Los Angeles Times and Newsday. It will also appear in Knight Ridder's papers, including the Philadelphia Inquirer, Miami Herald and the San Jose Mercury News. In addition, the McClatchy Company will distribute the magazine in its papers: the Sacramento Bee and the Star Tribune of Minneapolis and others. In the New York metropolitan area, LIFE will be distributed in the New York Daily News. Additional newspapers such as the Pittsburgh Post-Gazette, The Record (Bergen County, New Jersey) and Herald News, and The Denver Post and Rocky Mountain News have agreed in principle to carry LIFE as well. Other papers are expected to be announced shortly.
At its launch in October 2004, the new weekly LIFE will be carried by more than fifty newspapers with a total circulation of nearly 12 million. The magazine will be ad-supported and served by a dedicated advertising sales force.
Ann Moore, Chairman and CEO of Time Inc., said, "We're excited to bring the well-established and trusted LIFE brand to a whole new readership while rekindling its connection with readers already familiar with it."
Norman Pearlstine, Editor-in-Chief of Time Inc., said, "This new rendition of LIFE will capitalize on LIFE's renowned tradition of displaying the power of photography along with a stimulating mix of journalism."
David Murphy, Tribune Publishing Vice President/Advertising and Marketing, said, "We're enthusiastic about working with Time Inc. to bring this quality publication to our readers. We are confident that it will further enhance their weekly reading experience with our newspapers."
"We are very excited about being involved with the revitalization of LIFE magazine. This is a great opportunity for the Daily News to provide another high quality feature to its readers," said Mortimer B. Zuckerman, Chairman & Company Publisher of the Daily News.
Michael Petrak, Vice President of Marketing for Knight Ridder, said, "This new model, combining branded magazine content with the power of newspaper distributing, is going to be good for our readers. It will give even more value to each of our Knight Ridder subscribers."
"LIFE will be a splendid addition to our newspapers. I'm confident that our readers will enjoy it," said Gary Pruitt, Chairman and CEO, The McClatchy Company.
LIFE will present the world to its readers through vibrant words and the best photographs, and it will speak with a smart, accessible voice. LIFE will celebrate the world and will be a gateway to the weekend. The world's finest photographers and writers will tell the most compelling stories of our times: those built on emotional drama, human interest, and day-to-day relevance.
Andrew Blau, who as General Manager of TIME Magazine also had responsibility for the LIFE brand, developed this new distribution model for LIFE, which will be Time Inc.'s fifth weekly (and largest circulation) magazine. He now becomes LIFE's President.
Blau is a versatile and accomplished executive, who began his career at Time Inc. in 1985 as TIME's Assistant Business Manager. He has held numerous positions in finance and operations including Finance Manager for Fortune, Money and LIFE, Operations Director for TIME's International editions, Production Director for Entertainment Weekly during its early years, and later Director of Operations for TIME. He was named TIME's General Manager in August 1999.
"Although it will certainly draw on LIFE's rich heritage, it will be a new magazine updated for its distribution method and the current American mindset. While Monday through Friday may be work, the weekends are for life and we hope to help people get the most out of the two most important days of the week," said Blau.
Peter Bauer, who has been President of PEOPLE magazine, will be LIFE's Publisher. Bauer was named president of PEOPLE magazine in September 2002. He had previously served as publisher, since October 1998, and as associate publisher for the prior two years. Under Bauer's leadership, PEOPLE finished 2002 No. 1 in advertising revenue, pages, and share among all PIB magazines, the first time any magazine has finished first in all these statistics. PEOPLE repeated this record again in 2003. Bauer joined PEOPLE in November 1986 as an advertising sales representative in Boston.
"LIFE will reach 26 million readers on Friday, before the two busiest shopping days of the week, making it a very effective place for advertisers to talk to consumers," said Peter Bauer. "I'm eagerly looking forward to telling the LIFE story to advertisers."
Moore added, "I've always felt that putting our best talent on a launch is the surest way to guarantee its success. And so I'm thrilled that Andy Blau and Peter Bauer, two of Time Inc.'s most accomplished executives, will be heading the LIFE team."
Bill Shapiro has been named LIFE's Managing Editor. He has been Managing Editor of Time Inc. Custom Publishing since joining Time Inc. in 2001. At Custom Publishing, he ran the editorial side of an operation that produced as many as 28 publications with more than 3,000 editorial pages a year for such clients as Ford, Merrill Lynch, Hallmark, McDonald's and the New York Stock Exchange.
Pearlstine said, "Bill's ideas, instincts, vision and creativity make him the ideal editor for this magazine."
Shapiro led the team that created the concept and prototype of All You, the monthly women's magazine that Time Inc. will launch in September. He came to Time Inc. from Jungle Media where he was editorial director. While there, he launched and edited MBA Jungle, an award-winning magazine targeting business school students and young professionals, and he later oversaw the launch of JD Jungle magazine, for law students and newly-minted lawyers. Earlier in his career, Shapiro served as executive editor of Details and Maxim. His broad editorial experience also includes being a news features editor at Self and he was an editor at Time Inc.'s Parenting from 1988 to 1994.
"The magazine will be a backstage pass to life in America," said Shapiro. "LIFE's stories will be topical and have day-to-day relevance for its readers. There also will be an element of service--mainly ideas to help make the time people spend with their family more special."
LIFE was first published as a weekly in 1936. It ceased publication in 1972, but returned as a monthly in 1978, going briefly to weekly frequency during the first Gulf War before suspending publication in 2000. LIFE has periodically published a number of special issues as well as series of books under the LIFE imprint.
Time Inc. is the world's leading magazine publisher, publishing 134 regular-frequency titles with 300 million readers. Time Inc. is a wholly-owned subsidiary of Time Warner Inc., the world's leading media and entertainment company, whose businesses include filmed entertainment, interactive services, television networks, cable systems, and publishing.