"Gilmore Girls" 100th Episode Attracts the Show's Largest Audience Since 2002; Acclaimed Series Also Scores a New All-Time Series Record in Women 18-49 & 5th-Highest Rating Ever in Women 18-34

February 10, 2005

The WB's GILMORE GIRLS, from Warner Bros. Television, had an outstanding milestone 100th episode. GILMORE GIRLS attracted its largest audience since November 2002 (6.3 million) and achieved a NEW ALL-TIME SERIES RECORD in women 18-49 (4.2/10) and fifth-best rating ever in women 18-34 (5.0/12).

The critically acclaimed series, which placed #2 behind only American Idol, in its time period among adults 18-34 (3.2/9), women 18-34 (5.0/12), adults 18-49 (2.8/7), women 18-49 (4.2/10), persons 12-34 (3.2/9) and women 12-34 (5.1/13). The 6.3 million viewers placed it #3 in the time period.

GILMORE GIRLS also improved over its year-ago performance in nearly all major demos including +33% in adults 18-34 (3.2/9), +56% in women 18-34 (5.0/12), +47% in adults 18-49 (2.8/7), +62% in women 18-49 (4.2/10) and +37% in total viewers (6.3 million).

ONE TREE HILL, from Tollin/Robbins Productions in association with Warner Bros. Television, continues its torrid season. ONE TREE HILL improved over its year-ago performance in eight key demos including +19% in adults 18-34 (2.5/7), +36% in women 18-34 (3.8/9), +16% in persons 12-34 (2.9/8), +22% in women 12-34 (4.5/11), +25% in adults 18-49 (2.0/5) and +36% in women 18-49 (3.0/6).

The WB Tuesday was #2 for the night in women 18-34 (4.4/11) and women 12-34 (4.8/12) and #2 from 8-10 p.m. in adults 18-34 (2.9/8) and persons 12-34 (3.0/9). The network scored near-across-the-board gains compared to the parallel week last season including +47% in women 18-34 (4.4/11), +32% in adults 18-34 (2.9/8), +41% in adults 18-49 (2.4/6), +50% in women 18-49 (3.6/8) and +24% in total viewers (5.4 million).

Contact Info:

Keith Marder
The WB Publicity
Keith.Marder@TheWB.com (212) 636-5893