NBA All-Star Game Draws Largest Household Audience Since 2013 & Wins Night Across Cable TV; Telecast Delivers Growth with Millennials & All Key Demos
Turner’s TV Everywhere Platforms Up 101% in Video Starts &
Turner’s NBA Social Channels Garner 37% Increase in Video Views
Turner’s exclusive coverage of the 2018 NBA All-Star Game presented by Kia delivered audience increases across all platforms – television, digital and social. Last night’s NBA All-Star Game, airing on TNT and TBS, delivered household viewership increases and growth across all key demos. The 4.3 U.S. HH rating and 5.1 million household impressions – both up 2% – are the best for the event since 2013, based on Nielsen Fast Nationals. Last night’s telecast generated double-digit growth across all core demos including increases of 11% among People 18-34, 10% in Men 18-34 and 6% in People 18-49 when compared with 2017.
Additional highlights include:
2018 NBA All-Star Game Nets Growth vs. Last Two Olympic Years
Household viewership for last night’s NBA All-Star Game coverage is up 3% vs. 2014 and 16% vs. 2010, the last two times the event faced Olympic competition.
NBA All-Star Game Peaks with 8.2 Million Viewers
Turner’s coverage of the 2018 NBA All-Star Game peaked with an average of 8.2 million total viewers from 9:15-9:30 p.m. ET.
TNT Wins the Night Across Cable Television
This year’s NBA All-Star Game propelled TNT to win the night across all of cable television, based on metered market delivery.
Turner’s TV Everywhere Video Starts Up 101%
Turner’s TV Everywhere platforms are up 101% in video starts for the 2018 NBA All-Star Game over last year.
Video Views Across Turner’s Social Channels Up 37%
Turner’s Facebook and Twitter NBA social channels garnered significant increases for the 2018 NBA All-Star Game with video views up 37% collectively vs. 2017.
Source: Linear: Nielsen Media Research (Fast Nationals). Based on Live +Same Day data stream compared to 2017. Online TVE Live Stream Starts, Users by 1-minute qualifier from Omniture SiteCatalyst via Workspace; Mobile TVE Live Stream Starts, Users based on 1-minute qualifier per VHL from Omniture, Connected Device Stream Starts, Users based on 1-minute qualifier per VHL from Omniture. Facebook Insights, Twitter Analytics & CrowdTangle.