Turner EMEA’s first direct-to-consumer service for kids launches in the Nordic region.
Available in local languages in Sweden, Denmark, Norway and Finland, as well as in English, later this summer.
Turner EMEA announced today its first-ever direct-to-consumer kids OTT service, with the launch of the Toonix app across the Nordic region later this summer. The new ad-free service caters to kids (ages 3-12) and their families, offering some of the most popular shows and movies. Through curated content and fun features, this direct-to-consumer app has been designed with kids in mind and offers them a bespoke user experience, enhanced with the addition of a variety of engaging games for them to play in a safe environment.
In the Nordics, the Toonix brand launched in 2017 as a branded kids section in the HBO Nordic service, free to their subscribers. Alongside this partnership, Turner will now be launching the Toonix app as a direct-to-consumer service in the Nordic markets.
“The launch of this OTT service marks the next step in Turner’s continuous mission to provide fan-centric user experiences and builds on the success of the launch of the Toonix brand with HBO in the Nordic region last year. This new app provides an entertainment playground for kids to engage with their favourite characters through both high-quality programming and exciting games, whenever or wherever they want”, said Pierre Branco, Senior Vice President & General Manager, Turner Northern Europe.
Besides games, Toonix will offer kids instant and on-demand access to more than one thousand hours of curated content from Cartoon Network, Warner Bros. Animation, third party and local acquisitions. Programming highlights will for instance include: Adventure Time, Teen Titans Go!, Peppa Pig, The Amazing World of Gumball, Scooby-Doo, Barbapapa, Masha & the Bear, Bamse & the City of Thieves and Lego Batman: The Movie - DC Super Heroes Unite.
Toonix will launch in the Nordic region later this summer, and will be available on demand on iOS and Android phones and tablets, and on smart TVs.
The service will be available in Sweden, Denmark, Norway and Finland, both in local language and in English.
About Turner International
Turner International operates versions of core Turner brands, including CNN, TNT, Cartoon Network, Boomerang and TCM Turner Classic Movies, as well as country- and region-specific networks and businesses in Latin America, Europe, the Middle East, Africa and Asia Pacific. It manages the business of Pay- and Free-TV-channels, as well as Internet-based services, and oversees commercial partnerships with various third-party media ventures; it teams with Warner Bros. and HBO to leverage Time Warner’s global reach. Turner operates more than 175 channels showcasing 48 brands in 34 languages in over 200 countries. Turner International is a Time Warner company.