National HUNGER AWARENESS Campaign to Launch July 14 as Scooby-Doo and BoxLunch
Offer Exclusive Merchandise Program That Gives Back to Those in Need
U.S. Postal Service Honors Scooby-Doo with First-Ever Forever Stamp
To Highlight Scooby-Doo DOO GOOD Initiative
at Mall of America for “DOO GOOD DAY at MOA” on Saturday, July 14
Burbank, CA – As the Mystery Inc. Gang continues to inspire kids to take action and take part in their communities, Warner Bros.’ Scooby-Doo DOO GOOD social responsibility initiative is bringing attention to Summer Hunger. Today, 1 in 6 kids may not know where they will get their next meal, and the Scooby Gang wants to doo their part by teaming up with retailer BoxLunch to bring awareness to communities and the many kids and families in need around the country.
“We are so proud of what our Scooby-Doo DOO GOOD social responsibility initiative is doing around the country to help create change,” said Josh Hackbarth, Vice President, Franchise Management & Marketing, Warner Bros. Consumer Products. “With the Scooby Gang leading the charge, the program offers simple and creative tasks that kids can activate with their families and friends to help bring awareness to these causes to make a big difference!”
BoxLunch, the philanthropic pop-culture retailer, also believes in the power of “Doo-ing Good.” With every $10 spent across BoxLunch’s curated assortment of pop culture-themed apparel, accessories, home goods, gifts, and collectibles, a meal* is provided to a person in need through a lasting partnership with Feeding America – the largest hunger-relief organization in the United States.
On July 14, BoxLunch and the Mystery Inc. Gang will give back – and launch a collection of Scooby-Doo inspired merchandise, including an exclusive flocked Scooby-Doo Funko Pop! that donates 10 additional meals for each one sold. Other highlights from the Scooby-Doo DOOGOOD assortment of apparel, accessories and novelty gifts include matching adult and toddler tie dye tees with Scooby snack embroidery; 2-pack collectors enamel pin sets featuring Scooby, Shaggy and show catchphrases “Zoinks!” and “Ruh-Roh;” a Mystery Machine crossbody bag by designer Danielle Nicole; and a woven tapestry throw of the Scooby Gang in the iconic Mystery Machine.
Continuing the celebration, on Saturday, July 14, the U.S. Postal Service will honor Scooby-Doo with the official “First Day of Issue” dedication ceremony, releasing the first-ever USPS Forever SCOOBY-DOO! Stamp to highlight the Scooby-Doo DOO GOOD initiative. The USPS SCOOBY-DOO! Stamp event will be held at Mall of America in Minneapolis, MN, as part of a special launch event, DOO GOOD DAY at MOA.
As the national campaign raises awareness in the fight against hunger, fans of all ages are invited to join Scooby-Doo for DOO GOOD DAY at MOA, a day full of activities for the whole family, including Scooby-Doo appearances and photo opps, fun DIY stations and giveaways, and other surprises throughout day.
The Scooby-Doo DOO GOOD year-long initiative kicked off in April with a first focus on “Save the Environment” timed to Earth Day. It sheds a light on the “Fight Against Hunger” this Summer and will focus on “Animal Welfare” in the Fall. Spreading the positive DOO GOOD message in a relatable way, Warner Bros. and generationOn, the youth division of Points of Light, continue to offer parents cool tools for kids to be creative and have fun while they work to improve their communities. In partnership with generationOn, Warner Bros. has funded new Kids Care Clubs in 35 cities around the country to kick-start their local efforts.
Today’s parents want to raise socially responsible kids and inspire a life-long commitment to doing good – and Scooby helps "unmask" how easy it is to help! For generations, Scooby and the Gang have inherently been doo-gooders – always ready to help those they meet along the way! With the deep multigenerational connection so many fans have with these beloved characters, Scooby-Doo, Shaggy, Daphne, Velma and Fred offer easy and engaging ways to inspire kids and their parents to get involved and make a difference.
For information on the exclusive merchandise program, please go to BoxLunch.com/DooGood, and for the Scooby-Doo DOO GOOD campaign, link to ScoobyDooGood.com.
About the Scooby-Doo ‘DOO GOOD’ Campaign
Warner Bros. Consumer Products teams up with generationOn, the youth family division of Points of Light, to inspire, equip and mobilize kids and families to create meaningful change in their communities on issues that range from the environment to animal welfare, poverty, hunger and more. For more information, please visit: ScoobyDooGood.com.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
SCOOBY-DOO and all related characters and elements © & ™ Hanna-Barbera. (s18)
generationOn, the youth division of Points of Light, encourages children to make their mark on their communities and the world, as they learn the value of service and volunteerism. Points of Light - the largest organization in the world dedicated to volunteer service - mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than four million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information go to www.generationOn.org.
BoxLunch is a specialty retailer offering a curated collection of licensed pop culture merchandise. With every $10 spent across the retailers’ themed product offering of apparel, accessories, home goods, gift and novelty, and collectibles BoxLunch will provide a meal to a person in need through its philanthropic partnerships. To join the movement and help in the fight against hunger visit BoxLunch in-store or online at www.boxlunch.com to learn more on how you can get involved in your local community. BoxLunch is headquartered in CA and currently operates over 100 stores throughout the US. For more information, please visit www.boxlunch.com and follow @boxlunchgifts on Facebook, Instagram and Twitter.
*For every $10 spent, BoxLunch will donate at least one meal to Feeding America. $1 helps provide at least 10 meals secured by Feeding America® on behalf of local member food banks. BoxLunch guarantees a minimum of 5,000,000 meals (monetary equivalent of $500,000) to Feeding America and member food banks February 1, 2018-January 31, 2019. Meal claim valid as of 7/1/17 and subject to change.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.