Weekly, four-day viewing event throughout the month of August to showcase more than two dozen of South Korea’s most popular digital dramas
SAN FRANCISCO and NEW YORK – Social video service Twitch today announced DramaFever, part of Warner Bros. Digital Networks, will be showcasing 254 episodes from 26 Asian drama series during the month of August. Specifically, Korean dramas – commonly known as K-dramas – have amassed worldwide popularity for their addictive storylines, emotional cliffhangers, colorful characters, and bingeable short-form format, all of which are unique to the genre. The shows will air every Wednesday through Saturday from August 1st to the 25th starting at 10:00 am PT on Twitch Presents (twitch.tv/twitchpresents).
The featured DramaFever K-dramas cover a range of genres from romantic comedies and melodramas to crime thrillers with the chronological episode blocks featuring either select episodes or full seasons. This includes episodes of Goblin: The Lonely and Great God, Heirs, and My Sassy Girl, to the full series of Boys Over Flowers, Jealousy Incarnate, The Best Hit, Go Ho’s Starry Night, Heart Signal, Hospital Ship, Longing Heart, Missing Nine, and Thumping Spike.
“Korean dramas have become a cultural phenomenon outside of Asia based on the fresh plots with frequent cliffhangers, and being a window into the country’s culture, including its fashion, food, and music,” said Jane Weedon, Director of Business Development at Twitch. “Because we know crossover appeal exists between fans of K-dramas and some of the popular content on Twitch, like Anime, we are fortunate that DramaFever has so many great K-dramas to share with our community. Making this event even better is that it’s the first time new and existing K-drama fans in North America and Latin America get to enjoy this type of programming with the interactive appeal of Twitch chat for a shared real-time experience. ”
“We are thrilled to be working with Twitch to tap into a large, global audience and introduce even more viewers to K-dramas through DramaFever’s amazing selection of shows,” said Rena Liu, general manager of DramaFever. “Twitch Presents is a powerful opportunity for us to ignite one of the most passionate digital communities online today and gain even more fans.”
K-dramas are part of a growing list of programmatic TV shows that have aired on Twitch. This includes over a dozen popular series such as Power Rangers, Yu-Gi-Oh!, Doctor Who, and Saturday Night Live, all of which have been embraced by the community and reflect the many interests of gamers.
The DramaFever showcase is available for viewers in the United States, Canada, and Latin America with the broadcast schedule and full list of series and episodes located at Twitch blog.
Established in 2009, New York-based DramaFever is the leading online TV network for primetime shows from around the world. The service streams to millions over DramaFever.com, mobile and web TV apps (Android, iOS, Google TV, Roku) and also provides a curated selection of shows to Hulu, Netflix, and iTunes. All shows are professionally translated into English and Spanish, and are available for free in high quality at http://www.DramaFever.com.
About Warner Bros. Digital Networks
Warner Bros. Digital Networks (WBDN) creates, builds, and operates direct-to-consumer digital services, digital premium content, and experiences. The WBDN team is charged with bringing together a diverse portfolio of brands and innovative, exclusive premium content, focused on serving digital-first audiences. Leveraging the studio’s iconic franchises and vast library, WBDN’s portfolio includes DC UNIVERSE, DramaFever, and both Boomerang and Filmstruck in partnership with Turner. WBDN also produces and distributes premium digital series through Stage 13 and Machinima and in partnership with LeBron James’ Uninterrupted and Ellen DeGeneres’ Ellen Digital Ventures. Warner Bros. Digital Networks’ premium programming and digital offerings put viewers at the center of entertainment, sports, gaming, and pop culture, reaching audiences anywhere, across any platform.
Twitch is the leading social video service and community for gamers where tens of millions of people come together each day from all over the globe to interact around live and on-demand content. This includes watching, talking, and chatting about video games and esports, as well as traditional sports, anime, music, the creative arts, and other shared interests. Twitch also runs TwitchCon, the annual convention for celebrating the Twitch community. For more information about Twitch, visit our Press Center, Twitter feed (#Twitch), and Blog.