PGA.com, PGAChampionship.com & PGA Championship App Establish New All-Time Bests for Live Video Starts, Time Spent Viewing & Total Audience
TNT's Complete Round Coverage Most Watched Since 2015; Network's Telecasts Garner Double-Digit Growth in All Key Demos
Turner Sports' extensive coverage of this year's historic 100th PGA Championship delivered all-time records across PGA Digital assets – PGA.com, PGAChampionship.com, PGA Championship App – and significant gains for live video consumption across all platforms.
The Turner-managed PGA suite of digital products established new all-time records – and triple-digit year-over-year gains – in live video starts (up 119% vs. 2017), time spent viewing (up 105%) and total audience (up 107%, based on unique visitors) for a PGA Championship. This year's live event coverage produced PGA.com’s best Thursday, Saturday and Sunday performance ever for the PGA Championship based on live video consumption; Friday’s action was suspended because of weather.
TNT garnered its most-watched PGA Championship coverage since 2015, averaging 1.3 million viewers for an 11% increase when compared to last year. Additionally, the event produced its most-viewed third and fourth rounds since 2010 (up 40% and 39%, respectively, vs. 2017). Sunday’s final round telecast – which peaked with 2.5 million viewers from 1:30-45 p.m. ET – averaged 1.9 million viewers.
Additional highlights include:
Significant Growth Across All Demos
TNT's coverage of the PGA Championship delivered double-digit gains across all key demos vs. last year, including a 20% increase in People/Men 18-49, 19% growth in People/Men 25-54 and an 18% boost in People 18-34.
Turner's TVE Platform Sets Record Consumption
Live streaming across Watch TNT, Turner's TV Everywhere platform, established a new high for PGA Championship coverage and delivered a 25% lift in video consumption vs. 2017.
Significant Increases for Turner's PGA Social Channels
PGA accounts managed by Turner Sports generated more than 10 million video views across Twitter and Instagram, up 58% when compared to the 2017 PGA Championship.
Source: Nielsen Media Research, based on Live + SD fast nationals for 8/9/18-8/12/18, compared historically to PGA Championship telecasts on TNT. Online TVE Live Streaming Minutes (consumption) based on Online, Connected Devices and Mobile TVE Live Stream Starts by Quarter Hour (rounded based on actual game time) from Omniture SiteCatalyst. Adobe Analytics. Facebook Insights, Twitter Analytics & CrowdTangle